Not strictly hip hop related per se, but you have to admire Russell Simmons for his passion and hunger to make changes and break through traditional boundaries.
Mr. Simmons just announced his very soon to be launched “All Def Digital” YouTube network.
A.D.D (clever use of the acronym), will showcase talented music, film and video folk, that don’t feel the need to conform to the norm.
Basically, it’s a place where you can express yourself artistically for all your heart’s worth, that is cutting edge and fresh.
But, for Russell and his partner Brian Robbins of AwesomenessTV, it’s there chance to build a network that could be big like CNN, or ESNP, or even the BBC in the future.
Personally I think its a great business idea, especially with the way how the web is right now and it being more about user generated content, engagement and being innovative.
Who know’s where this could lead.
You know what? I’m probably doing a poor job of explaining it. Instead, check out the video below..
Will you be tuned in when All Def Digital launches?