Written in a recent essay by Tablib Kweli, he conveyed how the turning point in him deciding to go truly independent was when his “2010’sRevolutions Per Minute” with Hi-Tek was shelved by Warner Bros Records.
Talib then made his move and hit up Duck Down Record’s Dru Ha and Noah, who were in the mist of setting up a distribution service called 3D.
He asked them to aid him in getting a few singles out there in the landscape, and they suggested he distribute his material through their distribution company.
“Gutter Rainbows” costs $20,000 to create, and dropped in February 2011, and in 3 months he had tripled his investment. By cutting out the major label “B.S.”. He was able to see his return on investment pretty quickly.
Mr Kweli admits “Gutter Rainbow” being the 1st release on his newly formed label Javotti Media, was not his most famous albums, but made him immediate profit.